A mobile showroom for your business really isn’t so different from the tried and tested mobile retail outlet that lets you go where the customers are. It’s a popular option for business owners who want to display their services at markets, festivals or trade shows.
A mobile showroom is an opportunity to present one’s business to self-selected potential customers gathered in one place by a community of interest. Whether you’re launching a dedicated business or looking to spare yourself the costs of fixed premises, here’s how to set up a mobile showroom.
Location, location, location: where will you set up your mobile showroom?
Arts and music festivals
You probably already have a good idea of where your customers can be found, depending on the nature of your craft or product. At arts and music festivals, either a mobile showroom fashion boutique presenting the work of design students, or a small, mobile disco club for touring DJs would be entirely in their element. For such businesses, the layout should focus on freeing up floor space and creating an atmosphere through interior equipment, such as specialized lighting and screens.
Information showrooms for trade events
Mobile showrooms lend themselves to pure information offering, combined with the opportunity to talk to an expert in a particular field. For example, if you want to showcase a domestic renewable energy business or automated home interior technology, your market may well be found in trade events like consumer electronics exhibition. Two factors here are paramount: first, you will need a reliable and tough vehicle that can transport potentially heavy equipment and, as the case may be, power your gadgets on display. This will also help with the second point, which is standing out from the crowd. Browse our tips on powering your van with additional batteries], organizing your van interior and custom van sign-writing for some starter ideas.
City centre vs rural locations
Showcasing beauty treatments in a mobile showroom could go down well in a city centre location, or an enterprise based on home-made organic preserves may find its ideal situation in a rural country fair. You can create marketing opportunities through tasters and testers, or a hybrid sales-showcase function.
Before setting up, check permissions and licences
Because mobile showrooms and mobile boutiques are a fairly new concept, the regulatory regime is not clear. You therefore need to check with the local authority of your area of operation to see if you need a trader’s licence. Even if your operation is pure showroom with no sales facility involved, there is still a possible interpretation by the local authority that this counts as trading.
Finding the right vehicle to set up a mobile showroom
If your main concerns are speed – in the spirit of a pop-up shop – and economy, the primary advice for businesses is to source a suitable vehicle. To keep things really simple, you could go for a panel van with a sliding side door like the Renault Trafic, fit it out with shelving and cabinets, and be on your way. Renault Pro+ can help with the economy issue here: a contract hire deal helps to keep monthly overheads manageable as you focus on other aspects of setting up your mobile showroom. And a tailor-made shelving solution, like one from Ready4Work by Sortimo, will help to elevate the presentation into something a little more sophisticated and secure than a home-made version. Have a look at some cool storage accessories for inspiration and ideas.
What is the best van to set up a mobile showroom?
If you envision your mobile showroom as a wide-open space with maximum welcome feel, you could consider a Renault Master Curtainsider van, in which you could set out your display like an open stage and simply invite customers to step inside and browse.
Another very strong choice could be the Renault Master Lo-Loader “off the shelf” conversion, based on a Platform Cab. It has a loading height of just 550 mm, making it easy to load with all your display goods and materials, and easy for your customers to step inside. The large interior, with a load volume of 19 m3, is ready-made for you to set up for your mobile showroom display exactly as you like it. For a design that is truly tailor-made for your business, you can speak to one of our Renault Accredited Converters and plan a personalised mobile showroom layout and equipment. With your tailor-made mobile showroom solution, you can really show off your enterprise in style!